Join The Growth Authority For Modern CPG Brands.
8 Years Of Experience. Real strategies. Real operators. Real growth.
CPG Authority gives consumer brands the frameworks, insights, and strategic guidance they need to scale across paid acquisition, conversion, retention, Amazon, and the broader customer journey.
CPG / Food / Bev /
CPG / Food / Bev /
Get Your Free CPG Growth Strategy Plan👇
The Modern CPG GROWTH Engine.
Get More of the Right Customers
Growth starts with acquiring customers profitably. We help CPG brands build acquisition systems that turn creative, media, and targeting into predictable customer growth.
We focus on:
Paid Media
Meta, Google, TikTok, and other acquisition channels built around your customers and economics.
Creative Strategy
Developing the hooks, angles, offers, UGC, and creative concepts that give your media the fuel it needs to scale.
Media Buying
Campaign architecture, testing, optimization, budget allocation, and scaling based on the numbers that actually matter.
Audience & Funnel Strategy
Building acquisition funnels that move customers from first impression to first purchase while continuously improving CAC and ROAS.
Turn More Traffic Into Customers
Driving traffic is only half the equation. If your website, product pages, offer, or customer journey aren't converting, more traffic simply means more wasted spend.
We identify and remove the friction between the click and the purchase.
We focus on:
Landing Pages
High-converting pages designed around the customer, product, offer, and traffic source.
Product Detail Pages
Stronger positioning, merchandising, product education, social proof, offers, and purchase paths.
Conversion Rate Optimization
Using data and customer behavior to identify what's preventing visitors from buying and continuously improve conversion.
AOV & Merchandising
Bundles, upsells, cross-sells, subscriptions, offers, and product architecture designed to increase the value of every customer.
Turn First Purchases Into Long-Term Customers
The first purchase shouldn't be the end of the customer journey. For CPG brands, retention and repeat purchase can have a significant impact on LTV, profitability, and sustainable growth.
We build systems that bring customers back.
We focus on:
Email & SMS
Lifecycle campaigns, flows, promotions, education, and retention strategies that keep your brand top of mind.
Repeat Purchase
Understanding when and why customers reorder, then building campaigns around those buying behaviors.
Customer LTV
Increasing the value of every customer through stronger retention, higher purchase frequency, and smarter merchandising.
Retention Strategy
Post-purchase journeys, replenishment campaigns, loyalty initiatives, win-back campaigns, and customer segmentation.
CPG Brands Don't Need More Noise. They Need Better Information.
Building a consumer brand has never been more competitive.
There are more channels, more platforms, more agencies, more tools, and more opinions than ever before. Yet for founders and operators, figuring out what actually works can still be incredibly difficult.
CPG Authority exists to change that.
We've spent years working alongside consumer brands and seeing firsthand where brands get stuck, what strategies create momentum, and which commonly accepted tactics don't always translate into results.
We built CPG Authority to make that knowledge more accessible.
Through education, podcasts, webinars, resources, research, and strategic consulting, we bring together the people, ideas, and frameworks that can help CPG brands make better decisions and grow with greater clarity.
We're not here to add to the noise.
We're here to cut through it.
Built for the Next Generation of CPG
Whether you're launching your first product, scaling a growing DTC brand, expanding onto Amazon, entering retail, or building a multi-channel consumer business, CPG Authority is designed to help you navigate what's next.
